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Articles About Commercial Auditions and Bookings
What's your specialty? Non-announcery Announcer? Dad? Girlfriend? Alien? Whether you want to perfect your money voice, grow into an additional specialty, or learn it all from the ground up, the advice you need is here. Learn how to sell without selling, how to embrace the sterotype, and how to follow the direction that will get you there. The voices of experience are just a click away.
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Analyzing Commercial Copy
David Rosenthal
What commercial copy has raised Coach David's cholesterol? This and other secrets are revealed as he shares the steps he uses every time he auditions for a new commercial. David shows how to read food commercials, what to do with a list, and alternate approaches to the same copy. . . .
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Singing Your Way Through A Voice Over Audition
Mary Windishar
Every once in a while we not only have to sing for our supper, it's also required for an audition. No, they're not asking for Mariah Carey (thank God) or Luciano Pavarotti; they simply want you, the voiceover person, to sing a few lines as a "real" person. The following is one such case. You can find four of these kind of commercial auditions in the download section under Scripts(Commercial) and then, "BPM Radio..." . . .
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What if You're Not Booking Any Voice Over Jobs?
Bob Wood & Mary Windishar
Whether it's a slump, or you've never booked a commercial, taking a look at the basics of how to perform one can make a big difference. Bob Wood explains where to start, and how to make each performance "your own." . . .
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Making Your Voiceovers 3-D
Elaine Clark, David Rosenthal, Ian Price, Bob Wood
You asked for it, and now, you've got it! Concrete advice on bringing a script to life. David calls it a beautiful form of surrender, Bob thinks of it as a smart way to avoid making mistakes. Elaine and Ian do it by reading in "3-D." No matter how you think of it, it's all about helping the listener feel the environment in your voice. . . .
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Power To Persuade With Your Voice
David Rosenthal
How can you persuade someone to do something if you don't know who you're talking to? It's surprising how many VO wannabees don't adjust their performance in accordance with the script's intended focus demographic. Some people don't even consider this crucial ingredient. I have one thing to say to those people. Someone else is going to get that job! . . .
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What area of voice work most interests you?
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Who's Who at IVC
